Before we get to solving this problem, we need to understand what possibly made you incur that in the first place.
Google is all about following and adhering to strict standards of quality. It is because of this certain quality that it has been successful in promoting the best of results at all times. Any lacking from your part in maintaining these guidelines and standards and you are deemed unfit to serve the customers in the eyes of Google. To restrain any suspicious and unauthorised activity, Google hits you with a penalty and your website gets taken down, wholly or partly.
While there are numerous reasons why your website has been penalized, the most common and the most frequent reasons are as follows:
Value rich and exclusive content is what Google looks for in your website. Resorting to copying content from other sources, including irrelevant and spammy content or any sort of discrepancy may lead to your website getting pulled down by Google.
Another point for which you might have been penalized is by using lots of irrelevant and repetitive keywords in your website’s structure. This is also known as Keyword Stuffing and you will find people doing this with hope for speedy success. But doing this brings nothing but highlighting your website’s inadequacy in terms of content and an overall structure.
When you end up creating tons of Backlinks, not considering the relevancy, authority and authenticity of the platforms and domains you are linking to, Google views this as an unethical attempt towards boosting search engine ranking artificially. When you are linked to numerous disreputable websites, your own website is considered spammy and it ends up receiving a penalty.
While these are some of the common reasons for getting penalized by Google, the most grave mistake that one makes, which ends up bringing the dreaded penalty, is taking help of an unauthorised and suspicious service provider who makes promises of giving you instant results and obliterates the quality and thereby the credibility of your website in the eyes of the search engine.
Your website is your most valuable asset and letting anyone play with it recklessly is not the right thing to do. But that the damage is done, what to do now? If that’s your question, a professional and expert in the field of Search Engine Optimization and Digital Marketing has the answers for you.